Professional Experience

Director UX/UI

Inside Real Estate
2023 - Present

  • Led discovery, design, and delivery of a design system built in Figma, supporting the newly branded and redefined front-office platform named BoldTrail, serving over 325,000 real estate professionals.

  • Collaborated cross-functionally with stakeholders, product, and engineering teams to define the long-term platform vision, design strategy, and user experience, leveraging research, market analysis, wire framing, and conceptual prototyping to drive user delight.

  • Defined end-to-end customer journeys across acquisition, onboarding, and engagement

  • Mentored and guided designers across product teams

  • Led experimentation and validation through prototype testing and data-informed design decisions

Promotion

Senior Product Design Manager

Inside Real Estate
2019 - 2023

  • Transitioned into the organization as part of the acquisition, taking on lead product design responsibilities and helping facilitate the integration of BoomTown’s product with kvCORE.

  • Designed an AI-powered Smart Assistant integrated into the platform’s email, text, and chat messaging features.

Acquisition - Inside Real Estate aquires BoomTown ROI

Senior Product Design Manager

BoomTown ROI
2017-2019

  • Designed and implemented accountability metrics, gamifying the agent experience and tracking over $100 billion in transactions. Led the successful launch of the BoomTown Agent App for iOS and Android, driving 40K+ active users and achieving a 65% DAU/MAU engagement rate.

  • Seasoned Product Designer who contributed to the company’s growth from $12M to $90M+ in ARR, driving key design initiatives that supported scalable product success.

Promotion

Product Designer

BoomTown ROI
2014 - 2017

  • Lead Creative Designer driving the optimization of the Consumer Website Experience, designing multiple themes that attract 100M+ annual users.

  • Collaborated with the product team to design and develop agent productivity tools and marketing automation, driving a 66% DAU/MAU engagement rate.

  • Established and maintain comprehensive style libraries for multiple products, ensuring alignment between design and development within established design systems.

Art Director / Interaction Designer

Blue Ion, LLC
2003 - 2014

  • Served as Art Director for a diverse range of clients, including Tito’s Vodka, Garden & Gun Magazine, Alys Beach, The Charleston CVB, The Historic Charleston Foundation, and Nest Realty.

  • Led cross-functional design collaboration with project owners, end users, and development teams, driving projects from strategy through to successful launch.