Professional Experience

Director of UX/UI

Inside Real Estate
Promoted on Jan 2024 - Present

  • Delivered UX/UI strategy for BoldTrail, a front-office SaaS platform supporting 325,000+ real estate professionals across CRM, mobile, marketplace, AI, and white-labeled product experiences

  • Built and scaled a component system in Figma that standardized UI patterns across CRM, mobile, marketplace, and white-label surfaces, accelerating product delivery across teams

  • Led end-to-end redesign of Streams — a 0-to-1 rebuild of a legacy mobile app — grounding decisions in user research and behavioral patterns; improved App Store rating from 1.4★ to 4.5★ post-launch

  • Led 0-to-1 design of HomeSearch AI — a natural language property search experience — from concept through launch, defining the interaction model and user flows for both agents and consumers

  • Helped a 3-person design team ship product work faster by improving collaboration across product, engineering, and design from discovery to launch

  • Used experimentation and qualitative research to identify friction in agent workflows, informing iterative optimizations that measurably improved daily engagement across the platform

Product Design Manager

Inside Real Estate
Jan 2023 - Feb 2024

  • Unified BoomTown and kvCORE product experiences after acquisition, helping reduce fragmentation across two separate platforms

  • Standardized UX patterns across legacy systems, creating a more consistent foundation for the post-acquisition platform transition

  • Partnered closely with product and engineering from discovery through launch, driving faster delivery through clearer design direction and earlier alignment

Product Design Manager

BoomTown ROI
Promoted on Feb 2019 - Jan 2023

  • Managed Design through a period of growth from $12M to $90M+ ARR

  • Launched the BoomTown Agent App (iOS/Android) — grew to 40K+ active users at a 65% DAU/MAU rate

  • Applied behavioral design principles to gamify agent performance tracking — leveraging motivation and progress mechanics to drive daily engagement — used across $100B+ in real estate transactions

Product Designer

BoomTown ROI
Jul 2014 - Feb 2019

  • Delivered consumer website experiences used by 100M+ annual users, supporting scalable growth across high-traffic real estate websites

  • Designed and delivered agent productivity tools achieving a 66% DAU/MAU engagement rate

  • Built and maintained a UI style library across multiple products, reducing product inconsistencies across consumer search, CRM and marketing automation experiences

Art Director / Interaction Designer

BoomTown was acquired by Inside Real Estate in 2023

Blue Ion, LLC
June 2003 - July 2014

  • Led end-to-end visual design for brand, web, and campaign projects across industries including hospitality, publishing, food & beverage, and real estate

  • Defined user flows, and interface design for client websites, translating business goals into user-centered digital experiences